Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlyi...
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
麦可·波特 作者
penddy
华夏出版社1997版
修摩托车的禅师
中信出版社2014版
周几
华夏出版社2005版
0 有用 煎饼果子的夏天 2022-07-15 12:07:14
史上最完善竞争策略大全集
0 有用 K2 2010-10-06 16:50:15
附录的如何产业分析很不错。
0 有用 个么 2012-01-31 23:15:00
一切的源头
0 有用 笑一步是好青年 2021-01-02 17:57:30
12/27/2020-1/2/2021）精华基本都在第一章了，写作太烂，内容过于零散，很多老生常谈的废话。1. 看公司要看这个行业的underlying经济结构。2. 五力：进入，代替品，上下游谈判力，同行竞争力。3. 达到econ of scale：合作，一产品多卖。4. 大企业可定在没有econ of scale无法达到的价位阻挡新人。5. 技术大革新可能重新洗牌。6. 低增速—市场份额争夺。... 12/27/2020-1/2/2021）精华基本都在第一章了，写作太烂，内容过于零散，很多老生常谈的废话。1. 看公司要看这个行业的underlying经济结构。2. 五力：进入，代替品，上下游谈判力，同行竞争力。3. 达到econ of scale：合作，一产品多卖。4. 大企业可定在没有econ of scale无法达到的价位阻挡新人。5. 技术大革新可能重新洗牌。6. 低增速—市场份额争夺。7. 三个基本策略：overall cost leadership, differentiation, focus 没有前两个优势的一定要好好选target buyers 8. 公司对于自己和行业的assumption是什么？9. 创造买家 10. 养殖业技术革新使规模效应出现，及时合并实现规模 (展开)
0 有用 zhifeige 2023-05-07 09:21:48 北京
A masterpiece of competitive strategy analysis, a framework encompassing supplier, buyer, substitute, new entrant and rivalry analysis.